From nature comes the premium fibre called Merino, the world’s finest and softest type of wool. Natural, renewable and biodegradable, Merino wool has a great story to tell, promoting the health and wellbeing benefits of the fibre.


Merino fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air. So Merino wool clothing is extremely breathable and less prone to clamminess.

In contrast to synthetic fibres, Merino wool is an active fibre that reacts to changes in body temperature, helping you stay cool when it’s hot and warm when it is cold.


Merino wool has become incredibly soft and comfortable next to skin. A precious, luxurious and versatile fibre, ideal for all seasons.


A wool fibre can be bent up to 20,000 times before breaking; meaning wool apparel retains its high-quality ‘as new’ look and feel for longer.

Merino wool is naturally elastic and sheds creases, due to its unique structure and crimp: at microscopic levels, Merino fibres are like coiled springs, returning to their original state when the stretch and extension through wear and movement is released. This means there is less chance of garments sagging or losing their shape.


Merino wool is the softest type of wool, naturally. The fibre achieves incredibly high standards of fineness and softness, making it one of the most comfortable and performing fibres for luxury next-to skin garments.


Wool is water resistant because the outside of the fibre is covered with scales which themselves are covered by a wax-like water-hating membrane.